Alpenzoo became famous because of reintroduction of endangered species like the bearded vulture, Alpine ibex, and northern bald ibis in the wild.
The zoo is a non-profit association, and the majority of their funding comes from the entrance fees, but the zoo receives additional funds from the city of Innsbruck and the government of Tyrol. There is also financial participation from the society "Freunde des Alpenzoo", sponsors and animal adopters.
A new wooden pavilion was inaugurated in August 2017 to provide information on forestry and the wood industry. The pavilion was made in collaboration with proHolz Tyrol and the design of the building was the object of a competition for the students in design and architecture of the area. The pavilion is entirely made in wood and has the form of a snail.
The Alpenzoo was one of the places chosen to represent Austria on the collectible zero Euro bank note. The picture represents three of the zoo's star animals: the bearded vulture, the lynx and the Alpine ibex.
